Jewellery factories could potentially produce 10,000 different jewellery articles. In fact, in just one month factories normally produce 3,000 pieces. Monthly production creates about 50 new ornaments, making it 600 new articles per year.
Every jewellery manufacturer is involved in their own development of new models and shapes. There is an unwritten rule to avoid duplicating designs developed by other firms. A copyright of a sort. Jewellery manufacturers employ their own team of specialized designers and smiths who create the first samples of new products, as well as the infrastructure for production preparation.
Cases of infringement of intellectual property are not rare – since the products can be duplicated. It is practically impossible to fight it legally – there are too many new designs to formalize and register. In addition, even the smallest design change can be argued to be a different product all together.
Two ways to deal with counterfeiting is to continuously release new designs and to enforce highest quality product with quality control. As a result, materials and products are carefully checked for compliance with standards at each stage of production. Inspection and examination begins immediately after an arrival of the main working material – 24 karat gold bullion bars. Those bars are the main ingredient in gold alloys from which gold jewellery is made.
With the corresponding certificates of quality, factories receive other alloy components, which provide the best physical and chemical properties of the metal for manufacturing. Most common components are silver, copper, zinc and palladium. After the alloy is prepared, it reaches the casting area, where it takes its first shape of the future jewellery.
Alloys and goods are transferred from one production stage to another only after permission from quality control. Thus, the sample products are constantly monitored.
Although all precious stones used for jewelry have certificates, nevertheless, gemologists conduct an additional assessment.
Following examination, the precious stones are sent to jewelers, who connect the stones to the jewellery. This requires considerable physical effort since no glue is used – only the gentle power of jewellers hands.
The final stage of production, after which the product is put up for sale, is branding. Prior to branding, all products are once again checked against a sample. Depending on the type of product used, there are two methods of brand application: the classic shock and laser burn.